The Neural Engine of Programmatic Advertising
The Neural Engine of Programmatic Advertising
Inspired by the power of the human brain, Synaptic redefines what’s possible in ad serving. Our AI-native platform maps and predicts audience and demand patterns in real time—firing on all cylinders to deliver unmatched speed, precision, and scale.
Leveraged by the World's Largest CTV Publishers
CTV Solutions – Tailored to You
Synaptic’s machine learning core adapts to your business like a living system. Every decision is calibrated in real time to your unique inventory, demand mix, and audience dynamics. Whether you’re scaling to billions of requests or managing niche premium inventory, Synaptic is engineered to deliver adaptive intelligence at every level.
Managing CTV Inventory Has Never Been Easier
Unify your entire CTV supply chain. Synaptic gives you granular control over every slot, app, and integration point—paired with AI that predicts the highest-value path for each impression. Finally, inventory management is no longer a bottleneck but a growth multiplier.
Dynamic Ad Insertion Invisible
Viewers demand flawless experiences. Synaptic’s DAI operates invisibly behind the scenes, stitching ads with frame-perfect precision while maintaining sub-50ms latency. For users, it’s seamless. For you, it’s transformative.
Manage, Monetize, and Maximize
Your ad server should be more than a delivery mechanism. Synaptic is an autonomous revenue engine:
- Manage with precision and scale.
- Monetize every impression through real-time AI optimization.
- Maximize yield and performance with predictive algorithms that never sleep.
Why Synaptic?
- Neural Mapping Algorithms: Inspired by synapses, Synaptic dynamically learns and adapts across billions of signals per second.
- AI-First Architecture: Designed ground-up for CTV and FAST environments—not retrofitted for legacy display.
- Ultra-Low Latency: Proprietary infrastructure outpaces competitors by milliseconds that matter.
- Scalable to Infinity: Tested to handle 10x traffic spikes without degradation.
- Privacy-Resilient: Future-proofed for a cookieless, consent-driven world.
Equativ's Award-Winning Technology
Manage, Monetize, and Maximize Every Ad Opportunity
Get demand through key channels:
Our global sales force works closely with the top six agency groups worldwide, driving a large share of digital ad spend to our network.
Get access to direct advertisers in top categories such as Online Shopping, Automotive, Banks, and more
Efficiently trigger additional demand via server-side VAST ad calls to third-party SSP
Get demand from our self-service curation platform, Maestro by Equativ, your inventory is promoted to buyers