Built for the Future of Programmatic Infrastructure
Synaptic is not just faster—it’s smarter. Our platform redefines ad serving with an AI-native core, purpose-built for the complexity and scale of modern CTV ecosystems.
AI-Native Decision Engine
At the heart of Synaptic lies a proprietary neural decision engine:
- Predictive Bidding: Models evaluate demand paths in real time, selecting the optimal buyer mix for each impression.
- Adaptive Algorithms: Continually self-trains on traffic patterns to anticipate fluctuations and allocate supply intelligently.
- Autonomous Optimization: Minimizes human intervention while maximizing yield.
Performance Without Compromise
- Latency Benchmarks: Sub-50ms average response times across global nodes.
- Concurrency Handling: 1 billion+ requests per second tested at scale.
- Dynamic Load Balancing: Intelligent edge distribution keeps delivery resilient under peak demand.
Seamless Dynamic Ad Insertion
- Frame-Level Accuracy: Ensures perfect ad stitching across VOD, live streams, and FAST channels.
- No Viewer Disruption: Zero buffering, zero perceptible transitions.
- Standards-Compliant: Full support for SCTE-35, VAST 4.2, and emerging protocols.
Enterprise-Grade Features
- API-First Design: Fully programmable for custom integrations.
- Real-Time Reporting: Granular analytics down to the microsecond.
- Multi-Tenant Architecture: Partitioned for publishers, networks, and agencies.
- AI Diagnostics: Continuous monitoring and self-healing to prevent downtime.
Why CTOs Choose Synaptic
Because milliseconds matter. Because scale without intelligence is obsolete. Because Synaptic doesn’t just keep pace with programmatic evolution—it leads it.